In 2009, Nature Needs Half was formally launched by the WILD Foundation at the 9th World Wilderness Congress (WILD9) in Merída, Mexico, boldly encouraging the conservation community to act publicly on what everyone was saying privately: nature needs half.
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Below you’ll find more about the evolution of our movement, an evolution that continues now. How will you help Earth's one-of-a-kind wild nature reach 50% protected?Discover how you can help
Reed Noss independently arrives at the same conclusion: Nature Needs Half. Basing his research on the 1991 National Audubon Society report, he publishes his findings in Wild Earth.
Harvey Locke of the WILD Foundation launches the Nature Needs Half movement in the Closing Plenary of the 9th World Wilderness Congress.
Nature Needs Half Steering Committee meets for the first time to formalize planning for a global movement.