Member Profile


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Our Mission

We are on a mission to increase awareness on the state of the planet and accelerate its protection.

EarthToday offers consumers and brands an opportunity to power nature protection at scale.

The EarthToday initiative primarily consists of three interdependent projects: Join EarthToday, and EarthFlag.

NNH graphics_50% Earth

50% by 2050

Why 2020?

We can stop the sixth mass extinction if we protect approximately 50% of the 846 ecoregions that provide habitat for all of Earth's biodiversity. That means finding leaders and organizations around the world willing to align exisiting efforts around protecting and interconnecting nature in the region.

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Join EarthToday – An engagement program to give back to the planet

A growing group of conscious consumers increasingly shifts their spending toward conscious companies. Our model repurposes consumer<->brand engagement toward their shared goal of protecting the planet.

The Join EarthToday program drives funds to nature protection by embedding it into consumers’ daily interactions with brands worldwide. Participating brands reward loyal customers with m2 of protected nature donated on their behalf. - An inspirational content hub to power Join EarthToday

On, nature protection becomes accessible to all. Users can donate m2 of protected nature and playfully engage with inspiring, educating content while building awareness and connecting to the purpose of protecting planet Earth. Content is curated by nature organizations, charities and brands that share their knowledge and ongoing contributions to the 17 SDGs.

Interested to join as a content partner? Email us at [email protected]

EarthFlag - A universal symbol aimed to unite humanity in its pursuit of the 17 UN SDGs.

The EarthFlag was planted on the melting Arctic ice in 2018. It will be brought to the world through multiple initiatives, honoring change-makers for their true leadership toward the planet.

To endorse EarthFlag visit

Take Action!

Together, let’s secure billions of m2 of nature for future generations.

Start Protecting